Graphic Design
Conceived a quick-turnaround printed guide with digital enhancements for Jaguar's rally drive, combining meticulous information design with Spotify playlists and Google Maps links for an engaging, user-friendly journey experience.
Needed a user-friendly, engaging, and informative rally guide combining print and digital elements, under a tight deadline for a premium brand, Jaguar.
Market research
Digital / Print Guide
Spotify + Google Maps Integration
Rapid Print Turnaround
User-friendly Design
Streamlining Luxury: This intuitive sign-up interface I designed for Automobile Club Villars embodies effortless elegance, welcoming new high-net-worth members with ease and sophistication.
As the lead designer on a tight deadline, I managed the unique task of merging traditional print design with digital elements to create an interactive guide for a rally drive hosted by Jaguar. The brief required a blend of print and digital media, which resulted in a sophisticated, user-focused design in just two days.
In the first phase, I focused on establishing a clear information hierarchy, resulting in a guide that was not only visually compelling but also easy to navigate. Given the unique blend of audiences – older rally participants and high-net-worth individuals – it was crucial to create a guide that was effortlessly accessible, fun, and informative.
The second phase integrated digital elements into the printed guide. By incorporating Spotify playlists correlated to different stages of the journey and Google Maps links, I was able to enhance the rally experience significantly. These digital touchpoints offered participants a seamless transition from the printed guide to their digital devices, thereby enriching their journey with music and easy-to-follow directions.
In the final phase, the guide went through a rapid one-day print turnaround, requiring a perfect execution with no margin for error. The final product was not only informative but also a testament to Jaguar's luxurious, detail-oriented brand identity, resulting in a substantial increase in rally participants' engagement.
As the lead designer on a tight deadline, I managed the unique task of merging traditional print design with digital elements to create an interactive guide for a rally drive hosted by Jaguar. The brief required a blend of print and digital media, which resulted in a sophisticated, user-focused design in just two days.
In the first phase, I focused on establishing a clear information hierarchy, resulting in a guide that was not only visually compelling but also easy to navigate. Given the unique blend of audiences – older rally participants and high-net-worth individuals – it was crucial to create a guide that was effortlessly accessible, fun, and informative.
The second phase integrated digital elements into the printed guide. By incorporating Spotify playlists correlated to different stages of the journey and Google Maps links, I was able to enhance the rally experience significantly. These digital touchpoints offered participants a seamless transition from the printed guide to their digital devices, thereby enriching their journey with music and easy-to-follow directions.
In the final phase, the guide went through a rapid one-day print turnaround, requiring a perfect execution with no margin for error. The final product was not only informative but also a testament to Jaguar's luxurious, detail-oriented brand identity, resulting in a substantial increase in rally participants' engagement.
Gain a deep understanding of users' needs, motivations, and pain points through interactive research.
Clearly articulate the problem statement based on insights gathered from users, setting the stage for effective problem-solving.
Generate diverse and innovative solutions by exploring various approaches, brainstorming, and encouraging creative thinking.
Transform ideas into tangible, interactive representations, allowing for rapid iteration and refinement of solutions.
Validate and refine prototypes through user feedback, identifying areas of improvement and ensuring final design meets user needs.
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Conceived a quick-turnaround printed guide with digital enhancements for Jaguar's rally drive, combining meticulous information design with Spotify playlists and Google Maps links for an engaging, user-friendly journey experience.
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